YouTube Brings 30-Second Non-Skippable Ads

YouTube, during its Brandcast 2023 event, announced the introduction of 30-second non-skippable ads on YouTube Select for CTV. Previously, two 15-second non-skippable ads were shown on large screens, but now a single 30-second ad will be displayed.

YouTube Select is now landing over 70% of impressions on the TV screen, so we’re making it easier for you to use existing assets in front of the most-streamed content,” YouTube said in a blog post.

It added, “This format also seamlessly fits into what viewers already expect and experience on the big screen.”